With a long-standing international brand, Ladbrokes was first founded in 1886 in Worcestershire, England. Ladbrokes first entered the Australian market in 2013 when Dean Shannon (founder of bookmaker.com.au and Neds) launched Ladbrokes Australia. Since entering the market they have operated as one of the biggest betting brands in the country with a stream of great odds and promotions for AFL, NRL, Horse Racing, A-League and Tennis.
Originally licensed in Norfolk Island, Ladbrokes have since followed in the footsteps of all other major bookmakers and are now licensed out of the Northern Territory. Well known for their innovative promotions and features such as odds boost, early payouts and the Ladbrokes Visa card, you should find plenty of things to like about Ladbrokes Australia.
How to sign up to Ladbrokes
Before you can start betting with Ladbrokes and take advantage of their market leading promotions and easy to navigate website, you will first need to sign up to Ladbrokes. This is a very simple process and shouldn't take you any longer than a couple of minutes to complete but we will run you through a step by step guide below in case you need any assistance.
Step 2: Once on the registration page you will need to enter some personal details such as name, address, date of birth and contact details in order to create your account.
Step 3: After you have confirmed your details and created your Ladbrokes account you can make your first deposit and start betting. We will run through how to make your first deposit below.
How to deposit to Ladbrokes
Once you have created your Ladbrokes account you will want to make your first deposit so you can start betting. Luckily depositing with Ladbrokes is a very simple process with many different deposit methods available for you to use.
Select the deposit option you would like to use
Enter the amount you would like to deposit
Follow the prompts until the funds have loaded to your Ladbrokes account
How to place a bet at Ladbrokes
With one of the most user-friendly websites of any bookmaker, placing a bet with Ladbrokes Australia is a very simple process. If you do need help placing your first bet though we will run through a step by step guide below on how to place a bet.
Choose either the sport or race type you would like to bet on from the drop down tabs on the left-hand side of the page.
Alternatively, if the event you would like to bet on is already available in their “Quick Links” section, just select the event directly from that tab.
Once you have chosen your sport you would like to bet, select the league or tournament from inside that option. Next, you can go directly to the individual market.
After you have found the market you want to place your bet on you can click on the odds of your selection to add it to your betslip. Alternatively, you can just place the bet directly from the “QuickBet” box which will pop up after you have clicked on the odds of your selection.
All that is left for you to do now is to enter the amount you wish to bet and click confirm. So long as you have enough funds in your account the bet will then be confirmed and placed on your account.
Bonus Bets and Promotions
Ladbrokes are well known for their regular promotion and bonus offers. They offer regular promos for punters to take advantage of including daily offers on both horse racing and greyhound racing.
Some of Ladbrokes ongoing promotions they offer punters include:
Odds Boost: One of Ladbrokes most well-known offers, the Odds Boost lets punters pump up their fixed odds price on one bet every single day.
Enhanced Odds: This has become a staple of the Ladbrokes promotions lately with both regular horse and greyhound races offering punters with enhanced fixed odds on every runner in the market. These promos generally have a max bet of $100 which is a fairly decent amount for promotional odds.
Early Payout: One of Ladbrokes newest promotions that they have been offering punters is the early payout. There is nothing worse than seeing your team get into a winning position and then blow it so this promotion really comes in handy for punters. Having already offered the early payout on both Big Bash and Australian Open matches hopefully they keep it going as it is a real winner for the punter. Best of all there is no maximum bet for this promotion!
Plus a heap more bonus promotions!
You will see plenty of promotions and bonus offers on the Ladbrokes site. They are a very innovative brand and always looking to provide something new and different for punters. If you like betting with a bookmaker who offers plenty of good promotions and bonus deals then Ladbrokes Australia is really a must-have.
Ladbrokes Visa Card
Get access to your cash anywhere Visa is accepted instantly by withdrawing your cash directly from your betting account with the Ladbrokes card. Many bookmakers are now offering punters a card for their account to be able to make cash withdrawals and purchases instantly using the funds in their betting account, but Ladbrokes definitely lead the way with the best card currently available for punters.
Visa PayWave - Make purchases in-store instantly using PayWave with the Ladbrokes Visa card.
Shop Online - Use your Ladbrokes card to purchase items online with thousands of options available.
Withdraw Cash - Instantly withdraw cold hard cash seconds after your winning bet from any ATM.
Claiming your Ladbrokes Visa card is a very simple process.
Register at Ladbrokes Australia and login to your account.
Apply for the Ladbrokes card in your My Account section.
Your card will arrive in 7-10 business days.
Activate your card on your Ladbrokes account.
Take advantage of PayWave, EFTPOS and ATM withdrawals.
Ladbrokes Odds Boost
You can now improve your odds with Ladbrokes every day with their Odds Boost feature. Odds Boost allows you to pump up your price on one selection each day and has already resulted in over $1 million in extra winnings to Ladbrokes punters since it was introduced.
Available on Racing, Multis and Exotic bets the Odds Boost is easy to use. Simply add your selection to the betslip or “QuickBet” box and click on the Odds Boost button to see your odds roll up.
You will receive a new Odds Boost every day at midnight to bet with on the next days racing or sport.
Ladbrokes Cash Out
Don't like how your team is tracking and want to bail out of your bet? Landed the first 7 legs of your 8 leg multi and want to lock in some guaranteed cash?
The Ladbrokes cash out feature lets punters manage their position in the run and lock in a big profit or reduce their risk if they don't like how their bet is tracking. Best of all Ladbrokes now allow punters the option to partially cash out a bet, meaning if you are down to the last leg of your multi you can cash out a portion of your winnings to lock in a handy profit but also let the rest ride in case the final leg wins. There is nothing worse than cashing out your whole bet early, only to see your bet would have won and landed you a massive return.
It is debatable how profitable cashing out your bets is long term, but anything that gives the punter more control over their betting is a positive and the Ladbrokes partial cash out option gives the punter plenty of options.
How to use cash out
Cash out is available as soon as you place your bet on any eligible market, or between finished legs of any multi bet. When you place a bet on a cash out market you will see a Cash Out Offer under your bet in your pending bets section. You can use the sliding bar to choose how much of your bet you would like to cash out and once you are happy with the offer available just click Confirm Cash Out. The cash out should then be complete and your money in your Ladbrokes account.
With mobile betting becoming increasingly popular a good quality mobile site and app is necessary for punters and Ladbrokes certainly don't let anyone down in that regard. Much like their desktop site, Ladbrokes offer a very user friendly and easy to navigate mobile site. With depositing and withdrawing options easily available and a very good “Next to go” section for racing punters, you will have no problems placing a mobile bet with Ladbrokes.
Ladbrokes also provide punters with a high-quality app available to download on both iOS and Android devices.
Pros and Cons
✅ Very user-friendly website
✅ Top H2H and Line betting odds
✅ Ladbrokes Visa card
✅ Live stream sport & racing
✅ Good promotional offers
✅ Great app
❌ Only VIC tote with Greyhound and Harness exotics
Ladbrokes probably has the best website out there to navigate. Their promotions are both good and bad. Good in that they are probably some of the best promotional offers out there, but bad in that they can be pretty quick to ban you from them if they think you are just taking advantage of them. So if you want to use the good promo offers then its probably a good idea to use them for normal bets as well if you want to be able to keep using them. Their racing product is good as well because you have a lot of variety where they give you the choice of which tote you want to use for exotics and while their fixed odds are good but not great they are usually a lot different than other bookies so if you like to shop around they will have top odds quite often. They are also the only bookie to let you bet on how far a horse will win by